Hannah Grannemann
Assistant Professor, Arts Administration
School of Art
Pronouns: She/Her/Hers
Email Address: hagranne@uncg.edu
Phone: 336.334.5064
Education
Master’s of Fine Arts (MFA), Theater Management, Yale School of Drama, 2008
Master’s of Business Administration (MBA), Yale School of Management, 2008
Bachelor’s of Fine Arts (BFA), Theatre (with Honors), Tisch School of the Arts, New York University, 1999
Biography
Hannah Grannemann joined the faculty of UNCG in 2017 as the first full time faculty member and Director of the Arts Administration Program.
Prior to joining UNCG, Hannah had a 17-year career in the arts, mostly in non-profit theatre. Hannah was the Executive Director of the Children’s Theatre of Charlotte, the Managing Director of PlayMakers Repertory Company in Chapel Hill, NC, Associate Managing Director of Yale Repertory Theatre, Associate Producer of the 2006 opening events at the Guthrie Theatre, Managing Director of Active Eye, and Associate Consultant at C.W. Shaver & Company in New York City, a firm specializing in fundraising and strategic planning for arts and cultural organizations. She has worked with Snug Harbor Productions, a general management company working on Broadway and Off-Broadway, New York Stage & Film and Elissa Myers Casting.
She is the Editor of the Teaching Notes section of the American Journal of Arts Management and serves on the editorial boards of the Journal of Arts Entrepreneurship Education and the Yale Theater Management Knowledge Base. Hannah was the Treasurer and Community Engagement Chair of the Society of Arts Entrepreneurship Education. She was the Secretary of the League of Resident Theatres (LORT) and a member of LORT’s first Diversity Task Force, Secretary of the Board of Directors of Arts North Carolina, and Treasurer of the Board of Directors for Theatre for Young Audiences/USA. Hannah has served on grants panels for the National Endowment for the Arts in both Research Awards and Theatre/Musical Theatre categories, the North Carolina Arts Council and the United Arts Council of Greater Greensboro.
In addition to the publications listed here, she has presented in the U.S. and internationally on topics such as arts management, arts marketing, the impact of COVID on U.S. arts organizations, and the use of NFTs (non-fungible tokens) in theater. Hannah’s particular research focus is arts audiences. She writes the blog Row X on ArtsJournal.com.
Hannah taught Theatre Management in the Department of Dramatic Art at UNC-Chapel Hill. Upon joining UNCG in 2017, she was appointed as a Coleman Fellow in Entrepreneurship at UNCG’s Bryan School of Business and Economics. She is currently pursuing a Master’s in Marketing Analytics at North Carolina State University’s Poole College of Management.
Courses Taught
- Arts Management
- Arts Marketing
- Careers in Arts Administration
Scholarly Creative/Research Activity
Forthcoming Book:
Sustainable Fundraising
with Jackson Cooper, to be published with Columbia Business School Publishing.
Chapters:
Measuring Earned Revenue Performance of Museum Marketing and
Free Admission and Accessibility in Museums
Financial Management in Museums: Theory, Practice, and Context
Published by Routledge, 2024
Beth Morrison Projects: ambitious vision urges opera forward
Case Studies in Arts Entrepreneurship
Published by Edward Elgar Publishing, 2023
Nonprofit Startups in the Arts
Business Issues in the Arts
Published by Routledge, 2022
Mask Makers as Emerging Creative Entrepreneurs During COVID-19
(co-author with Jennifer A. Reis, Maggie Murphy, and Marie Segares)
Creative (and Cultural) Industry Entrepreneurship in the 21st Century
Published by Emerald Publishing, Contemporary Issues in Entrepreneurship Research Series, 2023
Journal Articles:
Building Teamwork Skills in the Arts Management Classroom
2023
American Journal of Arts Management, Teaching Notes Section
Mask-making and entrepreneurial opportunity in the time of COVID-19
(co-author with Marie Segares, Jennifer A. Reis, Maggie Murphy)
2022
Journal of the International Council for Small Business, 3(2), 153–161.
(co-author with Amy Whitaker)
2019
Cultural Management: Science and Education, 3(2), 33–52.
Blog:
Row X on ArtsJournal.com
On audience and visitor experience and arts marketing