Erick Byrd

Biography

Erick T. Byrd, PhD is an Associate Professor of Hospitality and Tourism and Director of the Bryan School of Business and Economics Center for Industry Research and Engagement at UNC Greensboro. His teaching and research interests include community development, agritourism, wine tourism, event, sport and Esport management. 

Education

• North Carolina State University-Doctor of Philosophy (PhD.) Major: Parks. Recreation and Tourism Management, Minor: Public Administration
• Master North Carolina State University-Master of Science (M.S.) Major: Parks, Recreation and Tourism Management
• Appalachian State University-Bachelor of Science (B.S.) Major: Recreation Management, Minor: Business

Research/Publications

Publications

• Byrd, E.T., Boles, J., LaPan, C., MacSween, S., Sloan, M. & Troy, S. (2023) NC Wine Consumer Marketing Study 2023. NC Wine and Grape Council.    
• Byrd, E.T., Troy, S., McLaughlin D. & McLaughlin, C. (2021) NC Wine Stakeholder Familiarization Tours (FAM) 2021. NC Wine and Grape Council 
• Canziani, B. M., Byrd, E. T. (2021). Regulating regional wine quality through smart expansion and leadership. Territoires du vin. https://preo.u-bourgogne.fr/territoiresduvin/ 
• Byrd, E. T., LaPan, C. M. (2021). Sustaining Community-Engaged Projects During a Pandemic. SCHOLE: A Journal of Leisure Studies and Recreation Education. 
• LaPana, C., Byrd, E.T., Canzianic, B. and Boles, J. (2021). Visitor spending at wine festivals: Perspectives on stakeholder benefits. Anatolia. 
• Byrd, E.T., Canziani, B., Troy, S., Ford, G., & Kuehn, S. (2021) NC Wine Industry Needs Study. NC Wine and Grape Council.    
• Byrd, E.T., Canziani, B. Boles, J, LaPan, C., Reynolds, T., Troy, S. & Striewe, J. (2020) Strategic Plan North Carolina Wine and Grape Industry (2020 – 2024). NC Wine and Grape Council.   

Book Chapters

• Canziani, B., Sonmez, S., Byrd, E., & Hsieh, Y. (2013). A Learning Theory Framework for Sustainability Education in Tourism. In D. Prebežac, C. Schott, P. Sheldon (Ed.), The Tourism Education Futures Initiative: Activating Change in Tourism Education. Routledge. (reprint of – Canziani, B.F., Sonmez, S., Hsieh, Y., & Byrd, E.T. (2012). A learning theory framework for sustainability education in tourism. Journal of Teaching in Travel & Tourism, 12(1), 3-20) 
• Byrd, E.T., Duffy, L., & Gladwell, N.G. (2008). Ecotourism in rural America. Encyclopedia of Rural America, 2^nd edition. (pp 966-1000). Millerton, N.Y.: Gray House. 
• Gladwell, N. J. & Byrd, E. T. (2005). Commercial Recreation. In Gaskill, P. (Ed), Introduction to leisure services in North Carolina. (pp 13-24). Debeque, IA: Kendall – Hunt Publishing.  
• Byrd, E. T. & Gustke, L. D. (2004). Identifying tourism stakeholder groups based on support for sustainable tourism development and participation in tourism activities. In Pineda, F. D. and Brebbia, C. A. (Eds), Sustainable tourism: The sustainable world. (pp. 97-108). WIT Press: London. 

CV/Resume