Marketing, B.S.

The Marketing program at UNC Greensboro’s Bryan School of Business and Economics is expertly designed to equip students for successful careers in diverse marketing and sales roles. With a strategic selection of electives, students can specialize in high-demand areas that organizations value, including Strategic Marketing, Professional Selling, and Social Media Marketing. This tailored approach not only deepens expertise but also positions graduates to make impactful contributions in the fast-paced marketplace.

Program Distinctions

• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bachelor of Science in Marketing, as well as its concentrations in Strategic Marketing, Professional Selling, and Social Media Marketing, are offered on campus as well as online.

The Student Experience

• The Bryan School offers a hands-on learning experience. Students complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events such as Company Spotlights introduce you to the local business community and provide an overview of available internship and employment prospects.
• Networking opportunities with employers through student organizations such as the American Marketing Association and North Carolina Sales Institute Business.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, Collegiate Entrepreneurs Organization, Spartan Investment Club, the National Millennial and Gen Z Community and THREADS.

After Graduation

More than 83 percent of marketing students get a job prior to graduation, with our graduates working at companies like McKinsey, Amazon, American Airlines, Walt Disney World, WXII-12 News, Hyatt Hotels, and Marriott Hotels & Resorts. There are a great variety of career options for Marketing graduates, including:

• Brand management
• International Marketing Management
• Marketing Consultant
• Sales Management
• Advertising Management
• Social Media Specialist
• Digital Marketing Management
• Customer Relations Management
• Sports Marketing Management
• Customer Service Specialist
• Market Researcher/Analyst
• Small Business Management
• Product/Service Development.