Marketing, B.S. Social Media Marketing Concentration

Social media marketing utilizes social media platforms to engage audiences and promote products and services to both existing and prospective customers. The global social commerce market was valued at approximately USD $727.63 billion in 2022 and is projected to grow by 31.6% from 2023 to 2030. In today’s digital landscape, proficiency in digital and social media marketing is highly sought after. Developing a solid understanding and skillset in social media marketing can unlock exciting career opportunities.

Program Distinctions

• Required courses cover crucial topics including social media marketing, digital marketing analytics, consumer behavior, and marketing management.
• You will learn high-demand technical/social media marketing skills, such as SEO (search engine optimization), SEM (search engine marketing), web analytics (e.g., Google Analytics), A/B testing, and email marketing.
• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s Marketing, B.S., as well as its concentrations in Strategic Marketing, Professional Selling, and Social Media Marketing, are offered on campus as well as online.

The Student Experience

• The Bryan School offers a hands-on learning experience. You will complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events like Company Spotlights connect you with the local business community and globally recognized firms, offering valuable insights into available internship and employment opportunities.
• There are plenty of other networking opportunities with employers through student organizations such as the American Marketing Association and North Carolina Sales Institute Business.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial and Gen Z Community, Spartan Investment Club, and THREADS.

After Graduation

Job opportunities for Social Media Marketing graduates can include: 

• Social Media Specialist
• Digital Marketing Analyst
• Search Engine Marketing Strategist
• Search Engine Optimization Specialist
• Pay-per-click Specialist
• Social Media Marketing Specialist
• Public Relations Specialist
• eCommerce Consultant
• Online Store Owner
• Content Writer.