Marketing, B.S. Professional Selling Concentration

Are you ready for a vibrant career? A concentration in Professional Selling can launch you on an exciting path filled with endless opportunities and rewarding challenges! Marketing students who pursue this concentration gain key skills and knowledge through core courses like sales management, buyer behavior, key account management, and sales effectiveness. With a hands-on, real-world approach, students sharpen their persuasive communication skills, become adept negotiators, and enhance their critical thinking and relationship-building abilities. Graduates are fully prepared to excel in various sales roles across both business-to-business (B2B) and business-to-consumer (B2C) environments. This concentration enhances their employability and establishes them as indispensable assets in the dynamic world of sales and marketing.

Program Distinctions

• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s Marketing, B.S., as well as its concentrations in Strategic Marketing, Professional Selling, and Social Media Marketing, are offered on campus as well as online.

The Student Experience

• The Bryan School offers a hands-on learning experience. You will complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events such as Company Spotlights introduce you to the local business community and provide an overview of available internship and employment prospects.
• There are plenty of other networking opportunities with employers through student organizations such as the American Marketing Association and North Carolina Sales Institute Business.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial and Gen Z Community, Spartan Investment Club, and THREADS.

After Graduation

Graduates have obtained employment at global companies including Oracle, Amazon, Hyatt, and Nike. Job opportunities for Professional Selling graduates include key account management, sales analyst, sales management, automotive internet sales management, financial services sales agent, real estate sales agent, pharmaceutical sales representative, insurance sales agent, advertising sales agent, and product sales specialist.